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  • What the Founders of Simple Satch Learned in 2020


What the Founders of Simple Satch Learned in 2020

As New Year's Eve approaches, our team at Simple Satch reflected on the many lessons we learned in 2020. This year brought unknown to all of us, individually and as a whole. But with every end comes a new beginning. While we prepare for a New Year, looking back on 2020 lends us space to gain knowledge from past experience and hope for a brighter future. Here's what Susie and Corinne the co-founders of Simple Satch learned in 2020...

How you respond to adversity defines your character and future.

"This year has come with a lot of challenges; however I have realized it’s how you respond to adversity that defines your character and future. Leading up to 2020, I had been planning a wedding for my fiancé Zach and myself for over a year and a half. I spent countless nights scouring Instagram, dreaming of my color pallet and how I would add unique elements to the day that celebrated our marriage and allowed for my guests to have the night of their life! After countless dress fittings, venue visits, and planning, my wedding was cancelled at 10PM the night before at our rehearsal dinner due to the Covid-19 pandemic. It felt like something I worked so hard for came crashing down and it was all outside of my control. A week after, my job was affected in fashion as so many brick and mortar locations were closed. I felt emotionally drained and financially concerned, however the saying “when times get tough, the tough get going”. I knew that while my situation was very disappointing, there were so many other people suffering from income loss or health issues with the virus and there was a way I could help. 

Insert Simple Satch, a stylish infection resistance kit that gives back to charity. Corinne Daniels, a registered nurse in NYC, and myself dreamed up the concept of Simple Satch virtually during quarantine. With a charitable initiative of giving back as a fabric of our company, we partnered with charities like amfAR, Child Mind Institute, and City Harvest to not only donate charitable proceeds but also held 15 virtual events the past 6 months to raise awareness.  We made the impossible possible with a product launch in three short months. We worked countless hours developing product, doing market research, building a business plan, incorporating our company in NYC, and filing for a patent on our unique design. We hustled to get the word about our product out to the community and had amazing features in SHAPE Magazine, INC, Allure, The Wendy Williams Show, The Today Show, NBC, ABC, and more.